Our Community



White River, located midway between Thunder Bay and Sault Ste. Marie, at the intersection of Highways 17 and 631, is heaven for outdoors-people. Fish, hunt, hike, snowmobile, paddle, and pick wild blueberries to your heart’s content (it isn’t uncommon to see a snowmobile in the parking lot of WRFP).

Get a selfie with the Winnie the Pooh statue (we are the birthplace of A.A. Milne’s famous character), join a darts league, use the community gym or arena, enjoy one of the local festivals, and party with the holiday train.

Originally set up as a rail town on the Canadian Pacific Railway in 1885, this town of 1,000 is all about community.

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Community Involvement

Community Involvement

As an essential component of our social and organizational responsibility values we are committed to supporting community growth and betterment with monetary and in-kind donations. We believe in enhancing the community through initiatives that support positive social impact in the areas of economic development, education, and youth. We look forward to growing our future with people and trees.

First Nations

We have always taken a proactive approach to community engagement with First Nations, and we promote productive partnerships and economic opportunities for First Nations people through joint ventures, cooperative agreements and collaborative initiatives within the industry.

For example, the Netamisakomik Anishinabek (formerly known as Pic Mobert First Nation) is a valued partner for workforce development and is also a co-owner of White River Forest Products. We have fibre supply agreements with First Nations bands that provide access to timber on land in their traditional territory and we encourage members of the First Nations community to participate in our Public Advisory groups. We are also proud to note that a significant number of our employees have aboriginal status.